Pricing For Profit Vs Pricing To Win Work: A 4 Step Strategic Approach

Pricing For Profit Vs Pricing To Win Work: A Strategic Approach

In the competitive world of business, pricing strategies play a crucial role in determining the success and sustainability of a company. Two common approaches are Pricing For Profit and Pricing To Win Work. While both strategies have their merits, this article will argue that Pricing For Profit is a more beneficial approach in the long run.

Understanding the Strategies

Pricing To Win Work is a strategy often employed by businesses seeking to establish themselves in a market. The idea is to set prices low enough to undercut competitors and win customers. However, this strategy can lead to a race to the bottom, where profit margins are sacrificed for market share.

On the other hand, Pricing For Profit involves setting prices that reflect the value of the product or service provided and ensure a healthy profit margin. This strategy focuses on profitability rather than just winning work.

The Case for Pricing For Profit

1. Sustainable Profit Margins

Pricing For Profit ensures that each sale contributes positively to the bottom line. This strategy allows businesses to maintain healthy profit margins, which are essential for long-term sustainability and growth. In contrast, Pricing To Win Work can lead to razor-thin margins that leave little room for error.

2. Value Perception

When businesses price their products or services too low, it can lead to a perception of low quality. Pricing For Profit, however, signals to customers that they are receiving a product or service of high value. This can enhance the company’s brand image and lead to increased customer loyalty.

See also  Hiring Contractors is Cheaper and Easier: Why it's the Smart Choice for Your Business

3. Financial Stability

A focus on profitability helps ensure financial stability. With a Pricing For Profit strategy, businesses are less likely to find themselves in a precarious financial situation due to low profit margins. This stability can be particularly important during economic downturns when sales may decline.

4. Room for Investment

Profitability provides room for investment in business growth. Companies that prioritize profit can reinvest in research and development, marketing, and other areas that can drive future success. In contrast, businesses that focus on winning work at the expense of profit may struggle to fund these important investments.


While Pricing To Win Work can be an effective strategy for gaining market share, it often comes at the expense of profitability. On the other hand, Pricing For Profit ensures that businesses maintain healthy profit margins, enhancing financial stability, and allowing for future investment. Therefore, while both strategies have their place, Pricing For Profit is often the better choice for long-term business success.

Estimating Costs

If you need a hand estimating job costs Contact Us

Pricing for Profit